agency news


The Tucson Advertising Federation named its president and vice presidents for 2000-2001. The new officers include president Kai Hsiao, membership vice president Ron Bergamo, programs vice president James Rowley and communications vice president Barbara Peck.

Arvizu Advertising and Promotions, a Hispanic agency in Phoenix, was hired by MasterCard to support its consumer education program. Hispanic Americans are the latest group targeted by MasterCard’s global “Priceless” campaign.


Cactus Marketing Communications, Denver, was hired by two new clients, eSoft and Powerspring.


The Merica Agency, Las Vegas, was tapped by Nextlink to complete project work in 10 Western markets, including Denver, Los Angeles, Sacramento, Calif., Spokane, Wash., and Phoenix.


Mering & Associates, Sacramento, was selected by the California State Fair to produce its TV advertising this year.

Technology devised by nCube, San Francisco, has been announced as the streaming platform for the Blockbuster Entertainment on-demand video service.

Scheyer/SF, San Francisco, was named agency of record for Bankserv, a provider of fund-transfer and payment services.


Wieden + Kennedy, Portland, has formed a partnership with the Portland Institute for Contemporary Art. For this integration of business and the arts, Wieden will be recognized with an Innovation Award at the 2000 Business in the Arts Awards.

PreNet Corp. selected Moffatt/Rosenthal, Portland, as its agency of record.

CMD, Portland, was named the No. 1 graphic design firm in the Pacific Northwest by the regional industry trade quarterly Media Inc. The annual ranking is based upon 1999 verifiable design revenue.

Sorrento Networks named Young & Roehr Group, Portland, its agency of record.


Philips-Ramsey, San Diego, added three new companies to its client roster: Wam, and Verance Decision Systems.

Big Bang Idea Engineering, San Diego, created a national TV campaign for Akamai Technologies’ conference casting service.

The Blaze Co., Venice, was retained for advertising duties by Epson America, Glendale Galleria and La Valencia Hotel.

Macy & Associates, Venice, was tapped for ad duties by Jefferies & Co., Colliers Seely International and File Keepers.

Century DR, Santa Monica, signed a deal with Dental/Medical Diagnostic Systems to head a TV campaign for the client’s home tooth-whitening system.

The Young Co., Santa Monica, was tapped by Strategic Data Corp. to design and implement integrated marketing communications programs.

Novocom, Los Angeles, was commissioned by Russian Television and Radio, the country’s public broadcast network, to redesign the on-air look for its RTR 1, RTR 2 Cultura, RTR News and RTR Regional programming.

Weller/Grossman Productions, Los Angeles, will produce the Wolfgang Puck food network, slated to be on the air beginning in January.

Warner Bros. Consumer Products, Los Angeles, teamed up with DC Comics and Infogrames to give Infogrames rights to feature Superman in a program of games under the I-Heroes label. The cooperative license allows Infogrames to create games based upon the Superman comic books and the animated series from Warner Bros. Animation.

Media Staffing Network in Chicago has expanded its operation into the West Coast with the addition of an office in Los Angeles.

Beard Boy Productions, Laguna Hills, was retained by Carl’s Jr. of Anaheim to write and produce a radio campaign.

Microtek Lab, Costa Mesa, selected Single Source Marketing as its advertising and public relations agency of record without a review.

The Roxburgh Agency, Costa Mesa, was tapped by Rio Vista Land Co. to develop a comprehensive marketing program for Rio Vista Village.

Strategies, Costa Mesa, added and 3DSP Corp. to its client roster.

ICN Pharmaceuticals named Pacific Communications, a full-service healthcare communications agency in Costa Mesa, as agency of record for its dermatological products.

The Orange Zone, a youth marketing specialist in Irvine, presented its back-to-school fashions for Clothestime’s “Be all that” campaign.

The Children’s Hospital of Orange County selected Morgan Marketing and Public Relations, Irvine, to coordinate an event in celebration of its “education recognition” by the American Diabetes Association.

Surfrider Foundation, San Clemente, launched a public-service campaign backed by Jeff Bridges and top talent in the advertising industry.

Point B, Newport Beach, was named agency of record for Plexion lotion and cleanser and Traiz gel, two topical product lines from Medicis Pharmaceutical Corp. Point B was also named agency of record for Medison America.

Roddan Paolucci Roddan Advertising and Public Relations, Palos Verdes, added the Olson Co. to its client roster.

Mendoza, Dillon & Asociados, Newport Beach, was selected to create an ad campaign for Kraft Foods’ Philadelphia Cream Cheese brand targeting the Hispanic market in Los Angeles.

Fog Pilot New Media, Los Angeles, created a 30-second TV spot for

McElroy:FCB, Los Angeles, created three TV spots for Vans, Inc.

LOADtv, Hollywood, and DreamWorks distributed an enhanced CD at colleges across the country to promote the film Road Trip.

Benenson Janson, Los Angeles, won first place in the consumer retail category from the Financial Communications Society for the radio spots it created for

Lawrence, Mayo & Ponder, Newport Beach, won eight Lulu awards for its work with Fatburger, Second Harvest Food Bank, Orange County Ad Club, Custom B&W, AIDS Services Foundation and Pure Intensity.


Cidco is unveiling the second phase of its national print, TV, online and outdoor advertising campaign to promote its MailStation product. The campaign was created by Euro RSCG DSW Partners in Salt Lake City and targets the home consumer market.

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