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HealthGate Data Corp., Burlington, retained Schwartz Communications, Waltham, to drive public relations initiatives as its agency of record. As HealthGate continues to expand its presence in the online health arena, Schwartz Communications will help support the company’s corporate identity and strategic positioning. HealthGate Data Corp. leverages the Internet to provide solutions to healthcare institutions, corporations and Web sites by providing Web technology that can supply up-to-date, comprehensive content for professionals, patients, and consumers.

The Appliance Standards Awareness Project, Boston, broke an ad developed by Fenton Communications in Washington, D.C.,

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