Agency News

Pillsbury shifted $60 million in business to The MacManus Group, assigning D’Arcy Masius Benton & Bowles, New York, creative responsibility for Progresso soup, previously with Nelson-Henry, Minneapolis; and Totino’s pizza and pizza snacks and Pillsbury breakfast brands, both at Foote, Cone & Belding, San Francisco. Media duties on those brands went to MediaVest, also New York.
Bozell Worldwide, New York, has created a 30-second spot for The New York Times’ Science Times section, which is airing nationally. The ad uses layered text and images with footage of insects and a man trying to trick a lie detector. Visual effects were created by Planet Blue, Santa Monica, Calif.
Lyndhurst, N.J.-based Fabian Couture Group International, which manufactures tuxedos and accessories under the Fabian Couture, Fumagalli, Lubiam and Geoffrey Beene brands, shifted its ad account to Transfusion, New York. The account was previously handled by Domsky & Simon, Philadelphia. Billings are estimated at
$2 million.
Showtime has increased spending on its “No Limits” campaign to $45 million, a $5 million increase from 1998. New TV spots will launch in mid-March; print ads broke in January. The work, created by in-house agency Red Group, uses quotations taken from media coverage of the network such as, “television’s boldest risk-taker.”
Rainbow Media, New York, has taken on expanded creative assignments from accident and health reinsurance company Duncanson & Holt Group. The shop will handle the client’s bimonthly publication and is working with D&H on its Internet banner ads and Web site.
Emmaus, Pa.-based Men’s Health broke a print campaign from Toth Brand Imaging in New York and Concord, Mass. Ads show models featured on the magazine’s cover with text such as, “The really, truly, totally unfair thing is, his bank account’s even bigger.” The $1 million campaign ran in The New York Times and other publications and was coupled with extensive outdoor media.
Pharmaceutical advertising agency MD Communications, New York, launched The Web site contains information about the shop’s staff, clients and capabilities.
Miller Freeman in New York named Wolf Direct, Buffalo, a unit of the Wolf Group, as its direct marketing agency for PC Expo New York.
Keyes Martin, East Hanover, added nine clients in its recruitment advertising division: beverage distributor Austin Nichols, Bayonne Hospital, chemical company Union Carbide, industrial contractor Universal Millwright, cleaning product manufacturer Reckitt & Colman and medical certification company Professional Health Concepts.
A public service announcement created by Earle Palmer Brown, Philadelphia, to promote the 1998 Reject FilmFest won a Vision award in the entertainment/special events category. The spot depicts a young “Jeffrey Dahmer” waiting to be chosen for a kickball team, to no avail. The tagline is, “Beware the reject.” EPB has also been retained by Targeted Diagnostics & Therapeutics to coordinate local, national and industry public relations activities.
Bala Cynwyd shop McAdams, Richman & Ong was acquired by a partnership group that includes Brian McAdams, chairman; Frank Keel, president, chief executive; Edward Manwaring, chief operating officer; and Steve Martino, chief creative officer. Agency co-founder Tom Ong remains as a senior creative consultant. The new partnership will do business as MRO Advertising. Financial details of the sale were not disclosed.
Promotion Services Group, the Norwalk-based unit of True North Communications, Chicago, acquired Wells Marketing, San Francisco. Wells’ clients include Visa, Wells Fargo, Pacific Gas and Electric and Pacific Bell.
Lang/Durham & Co. in West Hartford has been selected by Cooperative Educational Service in Trumbull for advertising and public relations chores.