Agency News

FLORIDA Busch Entertainment Corp., Clayton, Mo., has hired The Jeffrey Group, Miami, to manage its public relations effort throughout Latin America. Busch parks include SeaWorld Orlando and Busch Gardens. Billings are estimated at $150,000 for the six-month project. The account had previously been at Fleishman-Hillard Miami/Latin America in Coral Gables. Clearwater's FKQ Advertising & Marketing has been hired to build brand awareness with a new creative print direction for Patchington, a private label retailer of women's apparel in Largo. Peak/Biety has been named branding agency for Celotex Corp., a maker of ceiling and roofing materials for residential and commercial properties. Both companies are based in Tampa. CreatAbility of Miami won gold and silver Addys at this year's show. AFI/Filmworks won two gold awards for its work with Tinsley Advertising. Fort Myers' Spiro & Waites Advertising chairman and co-creative director William Ernest Waites has been named to the board of trustees of the Calusa Nature Center and Planetarium in southwest Florida. GEORGIA Atlanta public relations firm Cohn & Wolfe has put Michael Gavenchak in charge of its new critical and business communications group. Cunningham Tallman Pennington of Savannah won gold and silver medals at the 1999 national sales and marketing awards competition of the National Association of Home Builders. Print ads for Mountain AIr Country Club, Burnsville, N.C., earned the honors. Char-Broil, a manufacturer of gas and electric grills based in Columbus, has hired Atlanta's The Headline Group to handle national public and media relations. MARYLAND Two-year-old Baltimore creative agency Shout won best of show at that city's Addys for Baltimore Opera radio spots. The ads, designed to air during Orioles baseball broadcasts, are tagged, "It's better than you think. It has to be." Buckley Marketing in Columbia has acquired several new clients, whose combined billings top $500,000. They are: The Maryland World Class Manufacturing Consortium, Baltimore, which represents 45 in-state companies; InfoVista, a provider of information technology service reporting in Columbia; Opal Technologies, a computer supplier in Columbia; Next Day Blinds, a window covering maker in Annapolis; Associated Builders & Contractors, Rosslyn Va.; and Stoiber & Associates, an architectural firm in Washington, D.C. Crosby Marketing in Annapolis has created the www.smokingstinks-aaco.org Web site for the Anne Arundel County Department of Health. Warning children about the dangers of smoking, the venue features interactive activities like quizzes and games, chat rooms and links to other anti-smoking sites. MISSISSIPPI For the second consecutive year, Maris, West & Baker Advertising of Jackson has received the best of show overall award at the area's Addy ceremony. The prize was presented to a radio ad for Rosemont Gardens, a Jackson funeral home. The shop also won both broadcast and print best of show honors, while staffers Kelsey Rickenbaker and Peter Marks were chosen art director of the year and account manager of the year, respectively. NORTH CAROLINA King's English has been been hired to handle national advertising, direct mail and public relations for GBA Systems, a supplier of business software systems. Both companies are located in Greensboro. Chapel Hill's Z promotion and design has designed a Web site for Axent Custom Graphics, a full-service printer in Durham and Greensboro. The shop performed similar duties for US Insulated Forms, a home construction supplier in Raleigh. The Marketing Consortium has won a Silver Quill Award of Excellence from the International Association of Business Communicators for its Mecklenburg County Department of Social Services' Work First campaign. The program is designed to help welfare recipients gain employment. SOUTH CAROLINA Henderson Advertising won 16 awards in the Greenville/Spartanburg/Asheville/ Anderson Addy competition, including print best of show for client Ryobi Power Tools. In Columbia, The Gillespie Agency won three Addys, including a special judges award for a Ben Covington Furniture Makers brochure. TENNESSEE For its work on behalf of the Hutchinson School, a private college preparatory facility, Archer/Malmo in Memphis won eight awards from the Council for Advancement and Support of Education. The shop has also created a $2,500 scholarship, the Award for Creativity, at Rhodes College in memory of founder Ward Archer Sr. Also, agency general manager Chris Ray was the lone Tennessee judge for the 1999 Effie Awards. The American Society for Surgery of the Hand in Rosemont, Ill., has awarded its Web site redesign account to ddN Interactive of Chattanooga. The agency also received a first place in the 1999 National United Way Communications Contest in the campaign case statement category. VIRGINIA The Meridian Group of Virginia Beach has been named agency of record for The Wynfrey Hotel in Birmingham, Ala. The shop also won best in show at the Printing Industries of Virginia awards for its work with Kingsmill Resort in Williamsburg. Just Partners in Richmond has won the ad account of Atcall, a prepaid phone card and long-distance provider in Vienna. Previously, Williams Whittle & Associates in Alexandria held the business. InterAct Response Communications, a Virginia Beach direct marketer specializing in the Christian nonprofit sector, has formed a partnership with MC Direct, a San Diego-based direct marketing company. The partnership will allow each to enter new market segments nationally. Sweeney & Farrow of Richmond has produced a new 30-second television spot for Fruitastics applesauce. Richmond-based Work has been hired by Jeni Lee Enterprises to help launch a new high-end makeup and skin care product line.

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