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NEW YORK
The MacManus Group, New York, consolidated its Procter & Gamble business by moving an estimated $100 in billings from N.W. Ayer & Partners, including Folgers, Millstone, Puffs, Hawaiian Punch and Sunny Delight, to D’Arcy Masius Benton & Bowles. DMB&B already handles P&G brands such as Crest, Always, Scope, Pampers and Vicks.
The MacManus Group will also merge N.W. Ayer & Partners’ direct marketing arm, Ayer/Deare & Partners, with Clarion Marketing & Communications unit ClarionDirect.

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