Agency News

The Diversified Agency Services unit of the Omnicom Group, based in New York, has acquired Long Beach, Calif., graphic design shop The Designory, which specializes in collateral materials for automotive clients.
Paint, wallpaper and window treatment retailer Janovic, New York, has selected Dweck & Campbell in New York to handle its advertising. Spending is undisclosed. Print ads will launch early this month.
Brouillard Communications, New York, a division of J. Walter Thompson, has been named agency of record for Astoria Federal Savings, Lake Success. Billings will range from $4-5 million. Brouillard retains the account following a review.
Transfusion, New York, was tapped by Miami-based Atlantico Shoe Corp. to handle its Sandro Moscoloni men’s shoes, previously in-house. Print work breaks in fashion books this summer. The account is estimated at $2-3 million.
Jericho Communications, New York, added three accounts: Bell Atlantic Video, kitchen technology developer CMI Worldwide and candle retailer Illuminations.
LPNYTHink, New York, a corporate identity design firm, was selected by Zoologic, a developer of instructional software. The shop is charged with designing marketing, packaging and promotional material.
Lally McFarland & Pantello Euro RSCG, New York, received three awards for excellence in advertising from the 27th Creativity Annual. The shop was recognized for its work for Nycomed, Parke-Davis and Bausch & Lomb.
A direct-to-consumer campaign for SmithKline Beecham’s Lymerix Lyme disease vaccine was launched by Rubin Ehrenthal and Associates, New York, the consumer division of Healthworld Corp.
Sanna Mattson Macleod, New York, won several honors in 1998 for its television, radio and print advertising campaigns, including three Telly awards, three Creativity 28 awards, an American Graphic Design award, an Art Directors Club award and 10 Best of Long Island awards.
Employment agency Extra Help
Employment Services selected Eric Mower and Associates, Rochester, as its agency of record. EMA will develop advertising, public relations and collateral materials for the company.
The Israel Humanitarian Foundation has selected Siegel Associates International as its public relations firm. SAI will help the client to expand its donor base and raise its profile in the U.S.