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EASTERN
NEW YORK
Evergreen Bank, which operates 26 locations in upstate New York, has chosen Fairbrother and Co., Chatham, to develop an integrated marketing program. The agency will create regional newspaper ads, TV and radio spots, direct mail, in-bank signage and collateral materials. Evergreen will continue to handle media buying, with Fairbrother acting as an adviser on media planning and placement.
Lenweaver Advertising+Design in Syra-cuse has designed a Web site for Healthy Oven, a Croton-on-Hudson producer of low-fat baking mixes.
CONNECTICUT
MTX Paging Products, a joint venture of Motorola and Timex, has awarded the national ad launch of its first product, Beepwear, to The Hughes Agency in Norwalk.




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