Agency News

DNA New Media Group in Chicago has been chosen by Documentum, an enterprise document management company, to restructure and redesign its site on the Internet.
Dragonette in Chicago was selected to handle public relations for the Chicago Institute of Neurosurgery and Neuroresearch and to provide investor relations for NeuroSource Inc.
TFA Communications in Chicago added three project-based clients: May & Speh, for the launch of its Quiddity online database; New Logic, a software development, consulting and system integration company; and Net Perceptions, a supplier of real-time personalization technology for Internet sites.
VIA Marketing is the new name of Accent on Advertising, a 10-year-old advertising agency in Merrilville.
For the second year in a row, Meyocks & Priebe in West Des Moines has been named Small Business Employer of the Year by the Business and Professional Women of Des Moines organization.
Buzzword in Lexington was selected by CHA Health to develop a new Internet site for the healthcare provider.
Yaffe & Co. in Southfield was named agency of record for 7-11 Funding Corp., a mortgage lending company specializing in sub-prime loans. The agency is creating a series of 30-second direct response TV spots for the company.
Brogan & Partners in Detroit has been hired by Trump Hotels & Casino Resorts to provide advertising and public relations as part of the company’s efforts to gain a casino license in Detroit.
Padilla Speer Beardsley in Minneapolis was named public relations agency of record for Signature Brands, marketer of such products as Mr. Coffee and Mrs. Tea appliances. Other finalists, according to PSB, were incumbent HWH in New York; Cohn & Wolfe in Chicago; Publicis Public Relations in Dallas; and Liggett-Stashower in Cleveland.
Hitchcock Fleming & Associates in Akron was chosen to create the first official merchandise catalog for the Akron Aeros. The AA affiliate of the Cleveland Indians played its inaugural season in 1997.
Gray Baumgarten Layport, Pittsburgh, was named agency of record for Lee Regional Health System, a network of healthcare services serving Johnstown, Pa., and surrounding areas.
Stephan & Brady in Madison was named agency of record for Wisconsin Tissue, a marketer of paper goods and services.
Image Makers Advertising in Elm Grove was hired by the Hartford (Wis.) Area Development Corp. to produce a 30-minute video. It will be used to encourage national corporations to relocate to the community.
Ames/Lawson, an advertising and marketing agency, has been opened in Madison by partners Carl Ames and Jerry Lawson.