Agency News

DiMeo & Co., Chicago, was named agency of record for Kiddieland Amusement Park in Melrose Park. The agency will create TV, radio, print, outdoor and direct marketing for the park in 1999.
Cramer-Krasselt, Chicago, was selected to handle consumer and professional public relations and promotions for Transitions Optical’s line of plastic photochromic lenses. Account fees are estimated at $1.2 million.
The Convertors division of Allegiance Healthcare Corp. hired Kimmel & Co., Chicago, to develop trade advertising.
Ketchum Directory Advertising, Chicago, received a “Winning With Technology” award from the American Cancer Society for its pro bono Web site work covering ACS’ Heartland division.
Esrock Partners, Orland Park, was named agency of record for the U.S. operations of Bucher, a unit of Swiss company Bucher-Guyer. The client is a manufacturer of thermostat and injection molding equipment.
Omnia Marketing & Design in Rockford was named agency for Accura Tool & Mold and will develop advertising, direct mail, promotions and interactive marketing.
Carpe Diem Communications in Chicago added Day Management Co. and Separmatic Filter Co. to its client roster.
Bonsib in Fort Wayne was selected to serve as agency for three member organizations of the Lutheran Health Network: St. Joseph Hospital, The Rehabilitation Hospital and Stat Care.
Wolf Directory Marketing in Fort Wayne was named directory marketing agency for RoadOne, a unit of Miller Industries, which provides vehicle towing and recovery equipment.
The city of Indianapolis awarded a contract to Hickman + Associates, Indianapolis, to handle a wet weather public education program.
The Munoz Group, an integrated marketing communications agency, has opened in Southfield. Its chairman and founder is Donald L. Munoz.
Rik Meyers will retire in April 1999 from Kerker Marketing Communications after 10 years as executive vice president and creative director at the Minneapolis agency and nearly 30 years in advertising.
Lawson Software hired Layton Marketing Group, Saint Paul, to implement a direct mail program using the agency’s MarketMaster Lead-Generation Survey format.
Solutia awarded Schupp Co., St. Louis, project assignments covering two new laminated glass door products for home security applications.
J & B Technologies, a computer retailer and wholesaler, selected Kochan & Co. Advertising in St. Louis as its agency of record.
The National Cattlemen’s Beef Association hired NKH&W in Kansas City to develop and introduce a Web site dedicated to beef nutrition.
Valentine Radford Advertising, Kansas City, received a first-place award at the recent Crime Stoppers International event. The recognition was for its 30-second crime awareness PSA.
Gregory Marketing Communications in Cleveland was chosen to provide advertising, public relations and marketing counsel for Kamm Investment Co.
Freedman, Gibson & White in Cincinnati was chosen to develop and place regional TV, radio and print advertising for Tall Stacks ’99, a riverboating festival due to be held along the Ohio River in October 1999.
Blue Horse in Milwaukee was named agency for St. Francis Bank F.S.B. and will handle advertising, collateral and media relations for the client.
Circle Midwest in Milwaukee was hired to design a quarterly newsletter for Goodwill Industries of Southeastern Wisconsin.
U-Line Corp. has selected a logo design from Tri-Ad Communications in Milwaukee as its new corporate identity.