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DiMeo & Co., Chicago, was named agency of record for Kiddieland Amusement Park in Melrose Park. The agency will create TV, radio, print, outdoor and direct marketing for the park in 1999.
Cramer-Krasselt, Chicago, was selected to handle consumer and professional public relations and promotions for Transitions Optical’s line of plastic photochromic lenses. Account fees are estimated at $1.2 million.
The Convertors division of Allegiance Healthcare Corp. hired Kimmel & Co., Chicago, to develop trade advertising.


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