Agency News

Hispanic Business magazine has awarded a pair of national creative awards to Miami’s Sanchez & Levitan for its Spanish-language print and television advertising for BellSouth and the Florida Lottery. Also, agency principal Dr. Aida Levitan has been named co-chairperson of the “Marketing to U.S. Hispanics & Latin America” conference, which will be held Jan. 25-26, 1999, in Miami Beach.
Creative Impact Communications has added Wise Software as a client. The company, which targets the manufacturing industry, focuses on providing implementation and product support for the software it sells. Both companies are located in Jacksonville.
Goldforest Advertising in Miami has won two new accounts: the identity and branding work for kitchenware supplier Oneida, located in the upstate New York city of the same name, and an identity and advertising campaign for the Dade and Broward County chapters of the American Society of Plastic and Reconstructive Surgeons. Combined billings for the two accounts are $1.2 million.
The Zimmerman Agency of Tallahassee will have 23 of its ads appear in the 1998 Creativity Annual Show Book. Advertising was done for clients including Westin Hotels Miami Beach, Florida State University, Caribbean Cigar Co. and the Southern Shakespeare Festival. Creative director Doug Engel, associate creative director John Towler, art director Rob Kerr and copywriters Lee Gonzalez and Jason Piroth are among agency personnel recognized for their work.
W.S. Badcock Corp., a Mulberry-based chain of home furnishing centers with more than 350 stores in seven Southeastern states, has designated FKQ Advertising & Marketing its agency of record. Clearwater-based FKQ will be responsible for all of the client’s broadcast media, creative and production duties.
R.J. Gibson in North Palm Beach has added two luxury oceanfront communities as real estate clients. Carlton Vero Beach has assigned the shop its four-year advertising and public relations account, and Coquina Shores has appointed Gibson its agency of record.
Creative Circus of Atlanta won more awards than any other U.S. creative school at the 1998 Los Angeles Creative Club International Student Advertising Competition. Out of 68 prizes, Creative Circus received 20: six golds, five silvers and nine awards of merit. The honors come on the heels of the school garnering the top student campaign at last week’s Atlanta Creative Club awards.
Braindance in Atlanta has won a Phoenix award from the Georgia chapter of the Public Relations Society of America. The prize recognizes the marketing and special effects materials developed for Theatre Gael’s “A Gaelic Evening.”
Austin Kelley of Atlanta has won two best of category awards in the London International Awards competition. “Bleeps” for the Tourette’s Syndrome Association earned best radio spot in the copywriting category, and the Atlanta Black Professionals’ “I Has a Dream” poster was the best public service print entry.
Atlanta’s point b recently helped raise nearly $10,000 for the Brookhaven Boys & Girls Club by sponsoring the Southern Resource Group gold tournament benefitting the organization. The agency created all the tourney’s promotional print materials, including invitations, brochures and programs.
Corder Philips & Wilson in Charlotte has been named agency of record for Gateway Village, a joint venture of NationsBank and Cousins Properties. Gateway Village is a $300 million technology center and urban project which will encompass five city blocks in Charlotte’s West End, blending office space with upscale retail and residential components.
C.C. Riggs of Columbia has been recognized twice for its work for Tuomey Health System. Riggs won a Wallie Award, which recognizes excellence in healthcare marketing, for a 60-second television commercial. It also had its Tuomey Patient Guide and a newspaper ad featured at InShow, which honors top advertising and marketing in the Columbia market.
The Nicholson Award was presented to Archer/Malmo of Memphis for its production of M.A. Hanna Co.’s annual report, a 44-page, four-color publication. The award is sponsored by the National Association of Investors in several industrial categories. M.A. Hanna is a specialty chemicals company.
The inaugural national advertising campaign for the Corrections Corporations of America has been launched by Dye Van Mol & Lawrence of Nashville. “Quietly going about the business of public safety” is the tagline.
The Richards Group’s Latitude affiliate in Dallas has created a 30-second television spot promoting Baylor Health Care System’s sports medicine services. The commercial, airing locally, features a voiceover by Mike Renfro, a Richards Group principal. Focusing on a die-hard sports fan enduring and avoiding various game-related abuses, the ad plugs Baylor’s status as official healthcare provider for the Dallas Stars, Mavericks, Sidekicks and Burn as well as the Mesquite Rodeo.
Ogilvy & Mather was honored as Houston’s Outstanding Media Partner during the 1998 Spirit of Giving Awards. Sponsored by the National Society of Fund- Raising Executives, the award recognizes O&M’s work for Child Advocates, a nonprofit agency that recruits and trains volunteers to speak up for the rights of abused children.
Burford Co. Advertising in Richmond has acquired three new regional accounts, the largest of which is Richmond-based United Sentry/The Insurance Marketplace, an independent agency representing more than 20 insurance providers. Burford was appointed agency of record for Henrico Doctors’ Hospital, also located in Richmond, and added ice park owner and operator D&R Development of Fredericksburg as a client.
E. James White Co. has relocated its offices to 13665 Dulles Technology Dr., Suite 150, Herndon 20171. The new telephone number is (703) 318-8000.