As Agency Landscape Evolves, Creativity Remains 'Priceless'

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NEW YORK Despite increased pressure from global holding companies and the changing media landscape, creativity can thrive as long as progressive corporate cultures are fostered and maintained, according to executives who spoke today at the American Association of Advertising Agencies’ Creative Conference, part of Advertising Week.

“Selling part of an agency does not have to mean selling out,” said Miles Nadal, founder of MDC Partners in Toronto.

“Tolerance

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