Agency Huge Is Urging Folks to Take a 'Sick of it Day' to Vote Early This Election

The campaign includes out-of-home ads in major cities across the United States

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

With Election Day less than three weeks away, early voting is currently underway in about 20 U.S. states. In one of many campaigns urging voters to set aside time to get to the polls during the early voting window—which generally means shorter lines and less congestion at polling locations—Brooklyn-based IPG agency Huge rolled out a nationwide ad campaign today that encourages folks to take a “sick of it day” to cast their ballot.

The ads, created in partnership with the Vote Early Movement, invoke several common complaints of the current political climate in the U.S.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in