This Agency Hires Improv Comedians to Brainstorm Your Campaign

HP, Pandora try out 'funworkshops'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Specs
Who (l. to r.): Kenny White, head of product; Paul Charney, CEO; Craig Mangan, CCO
What Creative agency
Where San Francisco



Founded by ex-Goodby, Silverstein & Partners and BBDO creatives in 2014, San Francisco-based Funworks organizes "funworkshops"—brainstorm meetings that pair brand marketers and the agency with improv comics—for clients like HP, Pandora and Virgin America. Funworks' creative and production teams then create campaigns based on the ideas discussed. "Comedians bring the ability to think really fast, and they allow clients to share their thoughts," said CEO Paul Charney.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in