This Agency Hires Improv Comedians to Brainstorm Your Campaign

HP, Pandora try out 'funworkshops'

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Specs
Who (l. to r.): Kenny White, head of product; Paul Charney, CEO; Craig Mangan, CCO
What Creative agency
Where San Francisco

Founded by ex-Goodby, Silverstein & Partners and BBDO creatives in 2014, San Francisco-based Funworks organizes "funworkshops"—brainstorm meetings that pair brand marketers and the agency with improv comics—for clients like HP, Pandora and Virgin America. Funworks' creative and production teams then create campaigns based on the ideas discussed. "Comedians bring the ability to think really fast, and they allow clients to share their thoughts," said CEO Paul Charney.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in