This Agency Gets 90% of Its Business Through Referrals

DXagency makes sweepstakes and contests for big-name clients like HBO


Who (from left) Izzy the dog, employee relations; Michael Dub, partner; Sandy Rubinstein, CEO; Benjamin Hordell, partner

What Agency

Where Edgewater, N.J.

Indie shop DXagency happily reports that 90 percent of its business comes from referrals. How is this possible? Well, the digitally focused, full-service agency, which works to drive brand engagement through various channels (especially contests and sweepstakes), says its top priority is keeping clients happy. “Because I was a client, I teach our staff that if a client has already asked you for something, then we’ve missed,” said CEO Sandy Rubinstein, who’s also held senior marketing positions at TVLand and Lifetime. “The idea of hiring an agency is so that a client doesn’t have to think of these details.” The 40-person staff services clients such as Madison Square Garden, DirecTV, HBO and Kmart. Founded a decade ago this month, Edgewater, N.J.-based DXagency swiftly and successfully evolved from music marketing to the general market and was recently named to the Inc. 5000 list.