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Patrick McGrath, co-founder and former CEO of Jordan Case McGrath, died Saturday from complications related to prostate cancer at the age of 79. He lived in Pelham Manor, N.Y., and Quiogue, N.Y.
Founded in 1969, McGrath's agency began in a suite at the Plaza Hotel in New York with assignments from Angostura Bitters and politicians such as Robert Wagner, Bella Abzug and Francis Sargent.
In time, McGrath and original partners Helmut Krone and Gene Case built the agency into a major player that worked for the likes of Procter & Gamble, Hasbro, Quaker Oats, Smith Kline and Mennen.
The shop’s most memorable campaigns included “Zestfully clean” for Zest soap, “Thanks, I needed that” for Mennen Skin Bracer, “It’s the right thing to do” for Quaker Oats and “Tum-Ta-Tum-Tum-Tums” for the Smith Kline antacid.
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