Agency Founder David Deutsch Dies at 84

After retirement, he became an artist

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David Deutsch, the founder of the agency now known as Deutsch, died Thursday from natural causes.

The 84-year-old launched David Deutsch Associates in 1969, with Oneida as a flagship client, and the boutique became known for its sophisticated creative for prestige brands like Crouch & Fitzgerald and Letts of London diaries.

In 1983, his son Donny joined the agency, ushering in the next generation of management at a print agency that would be reinvented as an integrated advertising and digital agency that expanded to Los Angeles in 1997 and became part of Interpublic Group in 2000.

The elder Deutsch, who had worked as a creative director at Ogilvy & Mather before starting his own business, retired in 1993.

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