This Agency Develops New Brand Categories

JWalk also helps bolster the profiles of brands like DeLeon Tequila

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Specs
Who (From left) Michael Lastoria, managing partner; Ashley Heather, co-president, chief digital officer; Sarrah Hallock, co-president, COO; and Doug Jacob, CEO
What Digitally focused ad agency concentrating on fashion, beauty and lifestyle
Where New York office



Doug Jacob, who helped develop the New York nightclub Tenjune, says his experience launching such hot spots provided a great entrée to advertising, informing the creation of the shop JWalk with Charlie Walk (who’s no longer involved in its day-to-day activities).

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