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Of 1,200 marketers surveyed, over 70 percent think marketing campaigns aren't delivering the intended or promised goals. With that in mind, The Paragraph Project—a market research and brand strategy firm located in Durham, N.C.—came up with a way to share some of its own successful brand building and campaign tactics with all companies, big and small in any category—the Discovery Toolkit.
The toolkit is a product of the firm's discovery workshops, which are held with clients as a way to kick off new projects and "get a better understanding of what their perceptions of their brand is today and where they see it going, as well as understand their objectives from a marketing standpoint," said Dan Carlton, founder of The Paragraph Project.
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