Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Arnold confirmed today that it would shift its Jack Daniel’s account to its headquarters here from its 35-person outpost in St. Louis, which is expected to close shortly thereafter.
Brown-Forman spent $25 million in measured media on Jack Daniel’s last year, according to Nielsen Monitor-Plus. The St. Louis office of the Havas-owned agency also works for several smaller pieces of business, such as Houlihan’s restaurants.
Brown-Forman did not immediately return calls.
Some St. Louis agency employees will make the move to Boston, including Steve Swanson, managing partner at the outpost, Swanson said.
It
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in