Agency CEOs Need to Obsess About Talent

Havas Worldwide's Benett probes recruiting issues in new book

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A 2011 survey that revealed that a Starbucks barista gets more training than an ad agency staffer spurred Andrew Benett to think more broadly about talent and best practices in other industries. The global president of Havas Worldwide subsequently interviewed leaders at companies as varied as Facebook, Unilever, Zappos, Forbes, DreamWorks and General Electric and their learnings became the foundation for a new book, The Talent Mandate, that came out today. Benett, who’ll also lead a discussion on talent during Advertising Week, explained how all companies can better recruit and manage employees.

What’s the biggest problem that advertising has in recruiting and managing talent?

The C-suite [executives] of most companies in our industry are not nearly as obsessed as they need to be with all aspects of talent management.



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