Agency Behind Doritos' Viral Super Bowl Ad Thinks American Ad Industry Should 'Loosen Up'

Cummins & Partners brings Australian sensibility to U.S.

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David Droga isn't the only Australian making headlines in the agency world. Sean Cummins has already left a memorable mark on American advertising, and he's ready to make an even bigger splash in the coming months. In short, he's coming for your business.

"I moved to the U.S. in order to back up what we've been doing [in Australia]," Cummins, the CEO of Cummins & Partners, told Adweek. "David Droga and I came from the same country so there will be obvious similarities, but we're very different people.

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