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It’s a sad and familiar story: You create good work, but it doesn’t make it out the door. The client goes broke, or there’s a management change. Whatever the reason, the work languishes in limbo.
Tired of that scenario, one plucky shop in Pasadena, Calif., is looking to eBay in the hopes of finding a home for its orphaned campaigns.
The shop, Mousetrap Advertising, is auctioning off separate campaigns created for a bank, a jewelry store and a hospital’s call-in patient-info center.
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