Agencies of The Year: Global Winner 1999 - Killer Instinct

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John Dooner’s “We will not be denied” attitude has helped keep McCann-Erickson on top of the World
Not a huge budget. Not a mammoth global brand. Yet McCann-Erickson was intent on winning Avis Rent A Car’s $20 million account, a client it considered to have an outstanding creative heritage. It took a long time. Some 14 years, says a beaming John Dooner, chairman and CEO of McCann-Erickson WorldGroup, but the agency got it.
Nina DiSesa, chairman and chief creative officer of McCann New York, made Avis her personal mission, participating directly in the pitches with her creative team and with New York chief operating officer and general manager Eric Keshin.




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