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Agencies Take on Meth Epidemic
The Partnership for a Drug-Free America is tackling the nation’s crystal meth problem with three campaigns from three different agencies and a Web site, www.drugfree.org/meth. JWT in New York’s TV campaign features recovering meth addicts’ own stories. For example, one addict tells how he threatened to kill his family and shot himself in the face in a failed suicide attempt. “They’re people who wanted other people to learn the tragedies they’ve experienced,” says creative director Toby Barlow.
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