Agencies Take on Meth

Agencies Take on Meth Epidemic

The Partnership for a Drug-Free America is tackling the nation’s crystal meth problem with three campaigns from three different agencies and a Web site, JWT in New York’s TV campaign features recovering meth addicts’ own stories. For example, one addict tells how he threatened to kill his family and shot himself in the face in a failed suicide attempt. “They’re people who wanted other people to learn the tragedies they’ve experienced,” says creative director Toby Barlow. Leo Burnett in Chicago’s ads point out the toxic dangers of meth labs. And Venables, Bell & Partners in San Francisco created ads for the Montana Meth Project of people coming face-to-face with how they became as meth addicts.

Big Lawn Films Makes ‘Lemons’

Commercial director Chuck Bennett of Big Lawn Films and his team of five people had just 72 hours to create a short film for the National Film Challenge. The result is Lemons, a sci-fi effort about two aliens who want to switch their human bodies for better ones (they end up simply switching bodies with each other). In the contest, teams are randomly given a genre, characters and lines of dialogue to work with. Bennett, formerly creative director of TBWA\Chiat\Day, had never competed in the contest before, “but it’s very familiar territory as a creative, having those restraints, deadlines and what is essentially a brief,” he says. Finalists will be named at the end of the month.

In Brief

David Droga, 37, founder of Drogafive, has been named film and press jury president for the 2006 International Advertising Festival in Cannes, France. … Michael Aimette, 37, has joined Atmosphere BBDO as ecd, a new post. He was previously a copywriter at BBDO and also wrote and directed the film Turning Green. He will oversee all of the shop’s creative and reports to CEO and CCO Andreas Combuechen.