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Agencies in the East and Midwest emerged in the contest for Bridgestone/Firestone Inc.’s estimated $10 million account last week.
Lowe & Partners/SMS and Kirshenbaum Bond & Partners, both in New York, and D’Arcy Masius Benton & Bowles’ Troy, Mich., office are contenders for the creative and media planning and buying account. Nashville, Tenn.-based Bridgestone has invited those and a few undisclosed others to pitch for a combined image and retail account, said sources.
TBWA Chiat/Day’s retail spinoff The Persuasion Group, Venice, Calif.,
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