Agencies Surface In the Review For Bridgestone

Agencies in the East and Midwest emerged in the contest for Bridgestone/Firestone Inc.’s estimated $10 million account last week.

Lowe & Partners/SMS and Kirshenbaum Bond & Partners, both in New York, and D’Arcy Masius Benton & Bowles’ Troy, Mich., office are contenders for the creative and media planning and buying account. Nashville, Tenn.-based Bridgestone has invited those and a few undisclosed others to pitch for a combined image and retail account, said sources.

TBWA Chiat/Day’s retail spinoff The Persuasion Group, Venice, Calif., said it will defend the image account for TBWA here. It was not clear whether the Chicago Creative Partnership, which handles the retail portion, was participating. Bridgestone executives declined comment. –Teresa Andreoli with staff reports

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