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WASHINGTON, D.C.-The National Gambling Impact Study Commission’s recommendation for more state laws governing gambling ads has drawn criticism from ad agencies, which say that regulations are already onerous.
The panel’s draft report last week slammed lottery ads that tout instant success or the joy of gambling. The panel said states should ban “aggressive” advertising that targets the poor or children. “Lottery advertising messages often exploit themes that conflict with the state’s role as protector of the public good,” the report said.
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