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As Pfizer prepares to launch a campaign next year for its new migraine drug, Relpax, it is looking beyond the brand’s agency, Publicis Groupe’s Publicis in New York, for creative ideas.
Sources said Pfizer last month invited agencies to offer ideas. Shops including Havas’ Arnold and WPP Group’s Berlin Cameron/Red Cell, both in New York, are expected to present strategic and creative concepts to the New York client in mid-November, sources said.
Berlin Cameron joined Pfizer’s roster in August, winning the Zyrtec allergy medicine after a review.
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