Agencies Make Strategic Play

More shops are eyeing business usually handled by management consultants

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

In a classic Mad Men scene, Don Draper pitches a new Lucky Strike commercial to a room full of the marketer’s most senior executives. Such meetings that used to be routine have become a rare thing of the past.

“With the CEO, CFO and COO, agencies in this country just don’t have that access anymore,” underscored Brian Wieser, senior analyst, Pivotal Research. “Back then if your numbers lit up, the CEO would be able to distinguish whether a TV commercial worked or not.

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