Agencies Increase Focus on Cause Marketing

Young & Rubicam's Inspire practice is latest example

Cause marketing is a growing trend in advertising, as agencies seek to align the brands they represent with social causes customers care about. The growing agency focus on cause marketing is now larger than ever, as evidenced by WPP's Young & Rubicam Group's decision to open a practice called Young & Rubicam Group Inspire entirely devoted to advertising with a cause.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.