Agencies Increase Focus on Cause Marketing

Young & Rubicam's Inspire practice is latest example

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Cause marketing is a growing trend in advertising, as agencies seek to align the brands they represent with social causes customers care about. The growing agency focus on cause marketing is now larger than ever, as evidenced by WPP's Young & Rubicam Group's decision to open a practice called Young & Rubicam Group Inspire entirely devoted to advertising with a cause.

Young & Rubicam Inspire is "drawing upon employees at several of the more than a dozen units of the Young & Rubicam Group, among them the public relations agencies Burson-Marsteller and Cohn & Wolfe, the branding agency Landor Associates, the public affairs agency Penn Schoen Berland, the digital agency VML, the direct marketing agency Wunderman and, of course, the advertising agency Y&R," reported The New York Times.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in