Agencies Get Set For Pier 1 Finals

Finalists for Pier 1’s $60 million creative account will be briefed this week prior to final presentations later this month, sources said.

Moving forward are Interpublic Group’s Deutsch, Publicis Groupe’s Fallon and independent Laird + Partners, all New York, and Publicis’ Publicis & Hal Riney in San Francisco, sources said. It could not be determined if others are involved.

No longer in the hunt are Omnicom’s BBDO in New York and independent The Richards Group in Dallas, sources said. BBDO was cut, while Richards had a conflict with Linens ‘n Things and Home Depot Expo, according to sources.

Contenders in a concurrent media review include IPG’s Initiative and WPP Group’s MindShare, both New York, sources said.

The Fort Worth, Texas-based chain—whose same-store sales declined 2.4 percent in the second quarter, according to Pier 1—is splitting with IPG’s Campbell-Ewald in Warren, Mich., which handled creative and media. This despite an ad makeover from C-E earlier this year, which saw longtime spokeswoman Kirstie Alley replaced by interior designer Thom Filicia from Bravo’s Queer Eye for the Straight Guy. C-E’s contract ends Sept. 21.

The searches are being led by a committee that includes chairman Marvin J. Girouard, evp of marketing Phil Schneider and vp of marketing Leslie Eades, said client rep Merianne Roth. Pier 1 did not issue RFPs, but simply invited a select group of shops, sources said.