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Finalists for Pier 1’s $60 million creative account will be briefed this week prior to final presentations later this month, sources said.
Moving forward are Interpublic Group’s Deutsch, Publicis Groupe’s Fallon and independent Laird + Partners, all New York, and Publicis’ Publicis & Hal Riney in San Francisco, sources said. It could not be determined if others are involved.
No longer in the hunt are Omnicom’s BBDO in New York and independent The Richards Group in Dallas, sources said.
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