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Eager to shed its image as an HMO and win back the confidence of Wall Street, PacifiCare Health Systems is looking for an agency to handle a $15-20 million account that will recast the company’s identity and consolidate its ad efforts.
The 25-year-old firm, based in Santa Ana, Calif., has retained search consultant Select Resources International in West Hollywood, Calif., to find a full-service agency. The client expects to iden tify finalists early next month and name a winner in mid-December.
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