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Disorganization, Pitch Difficulty Are Noted
LOS ANGELES–United Paramount Network has narrowed the list of contenders for its estimated $20 million ad account, according to sources.
Dweck & Campbell, New York; WestWayne, Atlanta; Arnold Communications, Boston; Kowloon Wholesale Seafood Co., Santa Monica, Calif.; and DDB Needham and Mendelsohn/Zien, both Los Angeles, are being considered, sources said.
The client may have had difficulty assembling a list of shops due to what some characterized as “disorganization” at the company, in addition to the difficulty and scope of the pitch assignment.
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