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3 Nets Launch Reviews; Offer Prime Creative Opportunities
NEW YORK–Three cable TV
networks–MTV, Sundance Channel and Discovery Health Channel–are talking to agencies about brand-image assignments, sources said.
Although not lucrative, the assignments involve national brands that many observers believe present prime creative opportunities, such as last year’s “Yukka Bros.” campaign for MTV by Fallon McElligott.
MTV, a Viacom unit, has met with DiNoto Lee, New York; Modernista!, Boston; and Crispin Porter & Bogusky, Miami, an MTV representative confirmed.
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