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Partnerships Form Between Shops With Anti-Smoking Experience
BOSTON – Arnold Communications and Crispin Porter Bogusky will likely team up in an effort to win the first public education contract, valued at $250 million, from the national tobacco control foundation, which goes out to bid today.
Shops with direct ties to tobacco will be barred from pitching, said Chuck Wolfe, executive vice president of what is now called the Master Settlement Agreement National Foundation. That excludes many big names (see chart)
In an effort to depoliticize the proceedings, there will be restrictions on lobbying, Wolfe said.
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