Agencies Already Lining Up for Tobacco Spoils




Partnerships Form Between Shops With Anti-Smoking Experience
BOSTON – Arnold Communications and Crispin Porter Bogusky will likely team up in an effort to win the first public education contract, valued at $250 million, from the national tobacco control foundation, which goes out to bid today.
Shops with direct ties to tobacco will be barred from pitching, said Chuck Wolfe, executive vice president of what is now called the Master Settlement Agreement National Foundation. That excludes many big names (see chart)
In an effort to depoliticize the proceedings, there will be restrictions on lobbying, Wolfe said. Shops will not be able to influence board members or staff of the National Association of Attorneys General, which was involved in setting up the foundation following the legal settlement between the states and Big Tobacco.
The questionnaire will be posted today on www.anti-tobaccorfp.org.
Fleishman Hillard in Washington, D.C., was hired as the public relations agency for the foundation. That prevents the Omnicom shop from competing for pr duties on the assignment.
Some agencies have been working for months in preparation for the bid. Arnold Communications, the Boston agency for Massachusetts’ Tobacco Control Program, last week said it would “likely” partner with Crispin in Miami, which worked with Wolfe when he directed Florida’s anti-smoking program.
Asher & Partners in Los Angeles, which faces a review on the California tobacco control program, also plans to enter the contest. – with staff reports
A Select List of Agencies With Tobacco Clients (and, therefore, conflicts for anti-smoking accounts)
Agency – Brands
Bates, New York – Kool
Leo Burnett, Chicago – Marlboro, Basic, Virginia Slims
Grey Advertising, New York – GPC
Long Haymes Carr,Winston-Salem, N.C. – Winston
McCann-Erickson (internationally) – Camel
Mezzina/Brown, New York – Camel
Saatchi & Saatchi New York – Newport
WestWayne, Tampa, Fla. – Salem