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Allen & Gerritsen and Wide Eye Marketing last week emerged from the brutal new-business climate that is hampering many of the region’s mid-sized and smaller agencies, adding several million in billings from a variety of consumer and business-to-business clients.
Executives with both A&G and Wide Eye agreed that the respective wins are especially important if they are to maintain momentum until the economy begins to recover.
Watertown, Mass.-based A&G added $5-7 million from Segue Software, Houghton Mifflin’s School Division and the Simmons Graduate School of Management.
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