A&G, Wide Eye Score

Allen & Gerritsen and Wide Eye Marketing last week emerged from the brutal new-business climate that is hampering many of the region’s mid-sized and smaller agencies, adding several million in billings from a variety of consumer and business-to-business clients.

Executives with both A&G and Wide Eye agreed that the respective wins are especially important if they are to maintain momentum until the economy begins to recover.

Watertown, Mass.-based A&G added $5-7 million from Segue Software, Houghton Mifflin’s School Division and the Simmons Graduate School of Management. A&G will handle a mix of media advertising, Web development and direct marketing for the clients, according to agency president Andrew Graff.

Wide Eye, a New Haven, Conn., promotions affiliate of full-service agency Mason & Madison, added a combined $2 million from Braun North America, the U.S. Smokeless Tobacco Co. and Traditional Golf Properties. Most notable perhaps is the assignment from Boston-based Braun’s home diagnostic products division, which includes packaging, design and promotions for products such as thermometers. Braun is a unit of personal grooming company Gillette.

“This is a good step—these are all excellent brands,” said Wide Eye president Harry Viens, noting the unit’s mission to generate revenue from large consumer goods companies. The wins give the year-old Wide Eye some much needed visibility. Parent Mason & Madison in 2000 grew less than 10 percent to $56 million in billings.

A&G in 2000 grew about 35 percent to $85 million in billings, but last week’s scores represent its first significant gains in 2001.


@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
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