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Independent Allen & Gerritsen in Watertown, Mass., has named Catherine Kolodij svp of strategy. “Her vision for the seamless combined disciplines of online, offline and personal contact has expanded our relationship with clients and attracted new business,” said agency CEO Andrew Graff. In her new role, Kolodij will oversee audience intelligence (where she previously served as vp, intelligence director), connections planning/media and contributions/analytics. Earlier in her career, Kolodij was responsible for consumer insight and brand positioning at Hill, Holliday for the Liberty Mutual, Procter & Gamble, Rockport and Cognos accounts.
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