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BOSTON-The natural beauty of Iceland is used to dramatic effect in Allen & Gerritsen’s first branding campaign for FBA, an Icelandic investment bank that provides large and midsized firms with a range of financial services.
The broadcast and print effort explains how FBA helps Icelandic companies compete worldwide, transforming the nature of business in Iceland.
In the past, Iceland’s economy was dependent on the forces of nature, as fishing, farming and geothermal power were the prevalent forms of commerce.
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