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Allen & Gerritsen’s debut work for Horizon’s Edge Casino Cruises employs humor to entice potential players to take a chance on the gaming boat.
A trio of 60-second spots and print executions introduce the tagline, “Don’t miss this boat.” Executions will run throughout the greater Boston area.
“We created scenarios when missing the boat would be a big mistake,” said Doug Chapman, creative director at Watertown, Mass.-based Allen & Gerritsen.
In one radio spot, a group of men are chatting at a “support group” meeting about how to better communicate with their wives.
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