A&G Positions Exeter Health In Print, Radio

BOSTON(Eth)In its first branding campaign for Exeter Health Resources, Allen & Gerritsen portrays the client as being right “for every day of your life” in copy-intensive print ads.
The campaign broke last week in newspapers and on radio stations in New Hampshire. Spending was not disclosed but is believed to be in the low seven figures.
Each of four monochrome print ads emphasizes a different stage of life, from childhood to old age. The copy of each ad, superimposed in small type over the moodily photographed faces, describes the medical center’s offerings for the age group depicted.
In casting and shooting the ads, pains were taken to accentuate the resemblance between the four models, whose ages span some 60 years.