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Sutured Images Mark Print Campaign for Genzyme Division
BOSTON–Attempting to raise the creative bar in medical advertising, Allen & Gerritsen has fashioned a print campaign for Genzyme Surgical Products that features flowers and fruit and touts a product designed to reduce post-surgical scarring.
One execution shows su-tures across the skin of a shiny green apple. “An apple a day won’t keep the adhesions away,” copy begins. “Use Seprafilm, and cut down on adhesions.”
A second ad shows a rose in close-up with the text, “Life doesn’t have to be a bed of adhesions … Use Seprafilm.
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