A&G Drafts Sports Marketing Vet

Independent shop Allen & Gerritsen in Watertown, Mass., has hired Jon Hickey as svp, managing director, sports and entertainment. He joins from IPG’s Mullen in Wenham, Mass., where he held a similar post, working with clients like GM Card, LendingTree and Mass Mutual. He has also served as vp, marketing for the Boston Celtics. Hickey said of A&G’s approach: “Most agencies view sports and entertainment as a silo. We develop integrated creative solutions for clients to maximize their sponsorship dollars.”