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BOSTON Allen & Gerritsen has unveiled its first image work for Ikon Office Solutions since the independent shop won the business last fall.
A print, direct mail and online push launching immediately introduces the positioning line “Document efficiency at work” in an effort to present the Valley Forge, Pa., client as a customer-focused, problem-solving resource.
One ad is headlined, “Before you ask us to change copiers, printers, scanners or fax machines, we’d like to change the way you think about them.”
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