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So far in 2016, GKV is bulking up on accounts in the healthy lifestyles category.
Today, the independent agency in Baltimore said it added creative and media chores for SnackWell's and Back to Nature to its roster. Both brands are part of the Back to Nature Foods portfolio.
The mission: convince consumers to give the brands a try—and, hopefully, integrate them into their daily regimens. Toward that end, a mix of traditional and digital advertising, social media and experiential sampling is planned.
GKV picked up the assignment following a review.