After Slide, Is Oscar Still Enough Of A Ladies' Man?

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It’s been dubbed the Super Bowl for women, but some ad executives claim that the annual Academy Awards show’s dominance as a magnet for female viewers has diminished of late.

Ratings have seen a double-digit decline overall during the past five telecasts, and this year’s Oscars presentation—airing Feb. 27 on ABC—isn’t likely to make up much of the lost ground, according to executives.

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