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Longtime Super Bowl advertiser Doritos threw in the towel last year, deciding to sit out of the 2017 game and retire its long-running Crash the Super Bowl competition. After just one year away, the brand announced it will return in 2018.
The brand’s previous Super Bowl work created the popular Crash the Super Bowl contest—a decade-long competition where independent filmmakers could create and submit their own spots that they felt were worthy of running during the Super Bowl.