After Sapient Acquisition, Publicis' Digital Growth Will Exceed Even Maurice Lévy's Goals

Should be 50% of revenue

Publicis Groupe is ahead of its 2018 goal to derive 50 percent of revenue from its digital business, Maurice Lévy told analysts in Paris today. The French holding company chief said that benchmark will be reached after the acquisition of digital company Sapient closes in the first quarter of next year.

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