After Retiring to the Woods, the E*Trade Baby Returns to the Super Bowl

The pint-sized financial advisor last appeared in a Big Game ad in 2014

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Between cryptocurrency, meme stocks and the overnight ubiquity of sports gambling, the world of personal finance has never been more complicated. Luckily, in a 30-second spot called “Off The Grid,” a reluctant hero has reemerged to guide amateur investors through the new world of investing.

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