Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
The Ad Council's "Love Has No Labels" campaign didn't just set records for the nonprofit PSA maker. With 110 million online views, the launch video is the second most watched social and community activism ad of all time, behind "Kony 2012."
And across earned and social media, the campaign garnered more than 1 billion impressions in its first two months, the Ad Council says.
There was plenty of love for the R/GA-produced work at last week's Cannes Lions festival, too.