After Pleas for the Pretzel Bun's Return, Wendy's Unveils New Pub-Style Cheeseburger

The fast-food chain will begin airing a new spot promoting the burger on national television beginning Monday

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

This week, Wendy’s unveiled a new hamburger that involves applewood smoked bacon, muenster cheese, smoky honey mustard, warm beer cheese sauce, crispy fried onions and pickles all between a soft pretzel bun.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...