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This week, Wendy’s unveiled a new hamburger that involves applewood smoked bacon, muenster cheese, smoky honey mustard, warm beer cheese sauce, crispy fried onions and pickles all between a soft pretzel bun.
If that sounds like a lot of ingredients and calories (730 to be precise) in one sandwich, it is.
The bun itself returns after a five-year hiatus, which Wendy’s is reintroducing after some “self-reflection.” Every day since Wendy’s discontinued the item in 2015 the company has received queries about when the pretzel bun is coming back, the chain’s CMO Carl Loredo told Adweek.
While the company relies in part on market research, the decision to bring back the sandwich was ultimately based on its customers lobbying for it.
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